There’s a difference between taking a picture and making an image. When it comes to my work, I prefer the latter. Creating the composition is what led to my interest in styling and my work with 3D software. With a background in traditional analogue photography, I’ve become inspired to explore all aspects of asset creation from the planning stages to post production using whatever tool will best capture the desired outcome. This exploration has strongly influenced a successful collaboration with other photographers, stylists and creative directors within my own workflow. But what really drives me as an artist is the creative process of visual problem solving and storytelling.